Hi, I’m Adam.
I’m an Associate Creative Director / Writer at Apple. My previous clients include Google, Meta, REI, Chipotle, Audi, Toyota, and Sony Playstation.
I’ve won the Titanium Grand Prix at Cannes, and Business Insider once called me Advertising’s Most Creative Person Under 30. (Despite me being over 30 at the time. 🤔)
iPhone Duo
I wrote this launch film with Sai He, and served as its VO talent.
I also created the vertical video campaign for iPhone Duo.
(The first post implying Duo is some sort iPhone/iPad lovechild is one of my all-time proudest works.)
Apple Intelligence on iPhone
Take things out of photos. Or don’t.
Apple Watch Series 11 Launch
Watch lets you know important health information. And these vertical ads…let people know important information about the important health information that Watch lets you know. Phew…
Apple Watch Series 9 Launch
Control Apple Watch by tapping your fingers. 👌🏻👌🏻
Apple Watch Series 8 Launch
From amazing to…well…amazinger.
Apple Watch Series 7 Launch
The universe is filled with questions. Apple Watch has answers.
REI #OptOutside
My partner and I closed REI on the biggest shopping day of the year.
This campaign won Titanium Grand Prix at Cannes and Best In Show at the One Show. And the #OptOutside hashtag has lived on as the brand’s permanent tagline - making me feel like a proud parent whenever I see it in-store or on people’s gear.
Audi Super Bowl - “Cashew”
The Tundra Endeavor
Half-ton truck. 150-ton space ship.
This campaign won four gold Cannes Lions.
Chipotle
Step inside a weird, giant, talking burrito.
This won a bronze Cannes Lion for copywriting.
Google - City Gym
The ask: an online B2B docu video about a small business.
The end product: a 3-minute film about a Kansas gym helping trans men build up their bodies after surgery - which became the first Google brand commercial ever made externally and aired in its entirety during the ESPYS.
Hillary Clinton Campaign
I made this closing ad for the triumphant Hilary Clinton campaign.
